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Shifting the Focus to Market Access for Agripreneurs

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For decades, many global developers have focused on integrating their products into communities. But here in Kenya's #agriprenuership landscape, the real game-changer is about getting things out.
Smallholder #farmers are incredible innovators, yet #marketaccess remains their toughest hurdle. It's not just about roads, though those are vital. It's about bridging the information gap. For instance, while many #digital platforms are helping farmers access real-time price data and connect with buyers, the vast majority still rely on middlemen, often receiving 30-50% less than market value. Post-harvest losses, due to poor storage and transportation, can also wipe out up to 40% of their produce before it even reaches a #consumer.
Local changemakers, you're building solutions on the ground. Please keep pushing for farmer #collectives, value addition at source, and creative digital linkages. Global experts, this isn't just a "Kenya problem or African problem." It's a blueprint for #resilient food systems worldwide. Let's shift our focus to empowering market entry for these dedicated agripreneurs. This means investing in #inclusive supply chains, smart #infrastructure, and, crucially, equitable partnerships that honor local knowledge and ownership.
The potential here isn't just about feeding Kenya; it's about shaping a more equitable and sustainable global food future. What are your thoughts?
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