Driving Agribusiness Transformation and Youth Empowerment in Western Kenya

At BAYE Africa, we believe that youth-driven innovation and agribusiness development hold the key to unlocking Africa’s economic potential. Over the past few years, we have spearheaded several initiatives across Western Kenya that not only strengthen agricultural value chains but also empower young entrepreneurs to thrive.

Here are some of our standout projects:

1. Poultry Aggregation via USSD Platform

To support poultry farmers and strengthen supply chains, BAYE Africa developed a USSD-based registration system (*384*861#). The platform allows farmers to create digital profiles and receive unique traceability codes for their farms.

This innovation:

• Enhances aggregation of poultry products

• Ensures traceability and quality control

• Supports consistent supply for local markets

By digitizing poultry production, we are creating transparency, accountability, and stronger market linkages for smallholder farmers.

2. Youth Sensitization & Mentorship Workshops

In collaboration with county governments and GIZ, BAYE Africa rolled out youth sensitization programs across Vihiga, Siaya, Kisumu, Kakamega, and Bungoma counties.

Highlights include:

• Selection of outstanding agri-entrepreneurs from each sub-county

• An 8-month mentorship program focusing on business growth, branding, and financial performance

• Peer-to-peer learning models that ensure knowledge transfer and value chain sustainability

Through these workshops, we are nurturing a generation of agripreneurs equipped with skills, networks, and resilience to build thriving enterprises.

3. Agribusiness Acceleration & Technical Assistance

As an entrepreneurship support organization, BAYE Africa goes beyond training—we accelerate growth.

Our services include:

• Business acceleration support for MSMEs

• Coaching and mentorship for agri-preneurs

• Workshops, boot camps, and exhibitions to build capacity and market linkages

• Support in financial inclusion, value chain development, and market systems strengthening

These programs bridge the gap between potential and performance, ensuring agribusinesses scale sustainably.

4. Case Study Recognition

BAYE Africa’s impact has been recognized beyond Kenya. Strathmore University’s Africa Case Centre developed a case study showcasing:

• Strategic decisions in scaling a social enterprise

• The evolution of our business model post-COVID

• Key lessons in sustainability and impact-driven leadership

This recognition affirms our role as a thought leader in building resilient agribusiness ecosystems.

Looking Ahead

Our journey demonstrates the power of innovation, inclusivity, and youth-led solutions in shaping Africa’s future. At BAYE Africa, we remain committed to transforming agribusiness ecosystems, empowering communities, and inspiring the next generation of changemakers.

👉 Learn more about our programs at www.bayeafrica.org